• Posted by Hadi Shiravi 13 Sep

Modern Fraud Schemes in Online Advertising – IAB MIXX Conference

Ara Labs will be presenting at the annual IAB Mixx Conference on September 17th. Join us to learn about how modern fraud schemes are evolving and affecting your campaigns.

Online advertising, with its complex and interconnected ecosystem, has always been the target of fraudsters across the globe. Cyber criminals have infiltrated this industry as a medium to generate revenue from legitimate advertisers. Cyber criminals are more organized than ever before. They have advanced in all aspects of their schemes with sophisticated new techniques, stealthier methods, and more elaborate infrastructure.
In this presentation, modern methods and techniques unveiled by Ara Labs Anti-Fraud solutions are showcased to display the sophistication of cyber criminal activity while creating awareness for the advertising community to address and combat fraud.